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Company type | Private |
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Industry | Retail, greeting card, television |
Founded | 1907 (as Norfolk Post Card Company) 1910 (as Hall Brothers) 1928 (as Hallmark) |
Founder | Joyce Hall |
Headquarters | 2501 McGee Street, , U.S. |
Number of locations | 1,245 stores (September 2023) |
Area served | Worldwide |
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Products |
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Revenue | ![]() |
Owner | Hall family |
Number of employees | 30,000 (2020)[2] |
Subsidiaries |
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Website | hallmark |
Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark was one of the oldest and largest manufacturer of greeting cards in the United States.[3] In 1985, the company was awarded the National Medal of Arts.[4]
In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, and stationery. Hallmark acquired Binney & Smith in 1987, and would later change its name to Crayola, LLC after its well-known Crayola brand of crayons, markers and colored pencils. The company is also involved in television, having produced the long-running Hallmark Hall of Fame series since 1951, and launching the Hallmark Channel 50 years later (replacing an earlier joint venture with The Jim Henson Company, Odyssey Network).
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