HeadOn

HeadOn is an American brand of homeopathic topical headache products owned by the Florida-based Miralus Healthcare. The brand achieved notoriety as a result of a viral 2006 commercial consisting only of the tagline "HeadOn: Apply directly to the forehead" repeated three times. A previous commercial claimed the product provided headache relief but was pulled after objections from the Better Business Bureau. The commercial garnered widespread criticism for its loudness, lack of information, repetitiveness, and low production value. No clinical trial has ever found evidence for the product's efficacy, and medical experts have widely described it as a placebo.