 | |
 Screenshot of Howcast.com home page | |
| Type of business | Privately held company |
|---|---|
Type of site | Educational technology how-to |
| Available in | English Spanish |
| Founded | February 6, 2008 |
| Headquarters | , |
| Key people | Jason Liebman (Co-founder) & (CEO) Daniel Blackman (Co-founder) & COO) Sanjay Raman (Co-founder) & (Vice President of Product Development) Darlene Liebman (Co-founder) & (Vice President of Production) |
| URL | www |
| Registration | Optional (Required to upload, comment, add favorites) |
| Launched | February 6, 2008 |
| Current status | Active |
Howcast is an educational technology website that provides instructional short-form how-to video and content that combines practical information with various filmmaking techniques such as humor, claymation and animation. The how-to content is created in-house, through its Emerging Filmmakers Program, media content partners and individual contributors.[1] Its Emerging Filmmakers Program allows emerging filmmakers to apply to make videos for Howcast.com and are compensated by receiving $50 a video and 50% of the advertising revenue generated from videos that generate over 40,000 views.[2]
The site currently has over 100,000 videos in its library and works with partners like Playboy, JetBlue, Nestle and the US Department of State.[3]
Content from Howcast.com spans 25 categories with a wide variety of topics, ranging from "How to Write a Resume" to "How to Survive a Bear Attack" to even virtually impossible situations like "How to Survive an Alien Abduction".[4]
Howcast.com was launched on February 6, 2008, by co-founders and former Google employees Jason Liebman, CEO, Daniel Blackman, COO and Sanjay Raman, VP of Product Development and Darlene Liebman, VP of Production, with offices in New York City and San Francisco.[5]
Its investors include Tudor Investment Corporation.[6]
The site was named one of the "50 Best Websites of 2008" by Time magazine[7] and a top undiscovered web site by PC Magazine.[8] In 2009, Howcast was nominated for two Webby Awards in the How-to and travel categories.[9] In 2010, Howcast was nominated as the finalist in Top 100 Websites of 2010 by PCMag.[10]
- ^ Smith, Frank (February 6, 2008). "Ex-Googlers Launch Howcast With $8M". Contentinople. Archived from the original on August 16, 2009.
- ^ Eldon, Eric (February 6, 2008). "Especially well-designed how-to video site Howcast launches, gets funding". VentureBeat.
- ^ Creswell, Julie (July 11, 2009). "How to Start a Company (and Kiss Like Angelina)". The New York Times.
- ^ Whitney, Daisy (2009-02-10). "How-To Videos Big Boom For Video Sites". TV Week. Archived from the original on 2009-05-31.
- ^ Schonfeld, Erick (February 6, 2008). "Ex-Googlers Launch Instructional Video Site Howcast, Raise $8 Million A Round". TechCrunch.
- ^ Kee, Tameka (October 24, 2008). "Howcast Adds $2 Million To First Round Financing". PaidContent.
- ^ Hamilton, Anita (2009-06-17). "50 Best Websites 2008". Time. Archived from the original on June 19, 2008. Retrieved 2009-06-28.
- ^ "The Top 100 Undiscovered Web Sites". PCMAG. August 11, 2008. Retrieved 2009-06-28.
- ^ "13th Annual Webby Awards Nominees and Winners". The Webby Awards. 2009. Archived from the original on 2009-12-02. Retrieved 2009-11-04.
- ^ "The Top 100 Web Sites of 2010". PC Magazine. 2010.
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