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Hubbl

Hubbl
IndustryStreaming media,
Video on demand
Founded26 November 2018
HeadquartersArtarmon, New South Wales
Area served
Australia
Key people
Julian Ogrin (CEO)
ProductsBinge, Kayo Sports, Flash, WatchAFL, WatchNRL, Lifestyle
ParentFoxtel
Websitewww.hubbl.com.au
Logo as Streamotion (2018–2024)

Hubbl previously Streamotion,[1][2] is an Australian over-the-top streaming subscription provider, wholly owned by Foxtel. The company has developed and operates the local streaming services Kayo Sports, Binge, Flash and Lifestyle, as well as operating the WatchAFL and WatchNRL services in international markets.

In 2022, Foxtel announced their development of a television operating system known internally as Project Magneto, based on the Sky Stream box available in the UK.[3] In October 2023, the service was formally revealed under the name Hubbl, which aims to bring content from both free-to-air providers and paid subscription services into a single user interface.[4] The platform can be accessed via two products; the Hubbl puck, an external digital media player which can be connected to compatible television sets and the Hubbl Glass, a 4K LED Smart-TV with a built-in soundbar and the Hubbl service already integrated into the device.[5][6] Both of those products began to be on sale on 10 March 2024 via Hubbl's website as well as JB Hi-Fi and Harvey Norman retail stores.[5][7] Hubbl also acts as a unified billing service for streaming subscriptions, with Streamotion moving their billing operations exclusively to the service.[8]

Hubbl's streaming services have grown to become Foxtel's fastest growing business sector, with streaming users comprising two-thirds of the company's customer base.[9]

  1. ^ Manning, James (28 December 2023). "Foxtel Group's Hubbl launch: Binge, Kayo Sports accounts moving to new platform in February". Mediaweek. Retrieved 7 March 2024.
  2. ^ "Foxtel begins transition to Hubbl streaming brand". Telecompaper. 8 January 2024. Retrieved 7 March 2024.
  3. ^ Tadros, Edmund (20 November 2022). "We're not America: Foxtel boss says streamers are getting it wrong". The Australian Financial Review. Nine Entertainment. Archived from the original on 24 September 2023. Retrieved 7 March 2024.
  4. ^ Elsworth, Sophie (26 October 2023). "Foxtel unveils its new Hubbl TV technology to make TV viewing much smoother". The Australian Business Review. News Corp Australia. Retrieved 7 March 2024.
  5. ^ a b Molk, Steve (7 March 2024). "Steve Molk grabs the remote for a hands-on look at Foxtel's new TV--HUBBL GLASS". TV Blackbox. Retrieved 7 March 2024.
  6. ^ Jaspan, Calum (21 February 2024). "Can Hubbl refloat Foxtel's bubble?". The Sydney Morning Herald. Nine Entertainment. Retrieved 7 March 2024.
  7. ^ "Hubbl announces 10 March launch date". Mediaweek. 1 March 2024. Retrieved 7 March 2024.
  8. ^ Barrett, Dan (23 February 2024). "'Doesn't my TV already do this?': Is Hubbl a Foxtel thought-bubble or worth the trouble?". Guardian Australia. Guardian Media Group. ISSN 0261-3077. Retrieved 7 March 2024.
  9. ^ Knox, David (12 May 2023). "Streaming now two-thirds of Foxtel Group subscribers". TV Tonight. Retrieved 7 March 2024.

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