Hurban

Hurban is a radio programming format from radio chain giant iHeartMedia and Senior VP Alfredo Alonso.^[1] Hurban radio stations target young Hispanics in the United States, primarily consisting of reggaeton, Latin trap, Latin rap, and Latin dance. Advertisements and DJs are usually presented in a mixture of English and Spanish.^[2]

The word hurban is a portmanteau of the terms "Hispanic" and "urban."^[3]

^ Associated Press (2005-08-09). "'Hurban' spreads across the States". St. Petersburg Times. Retrieved 2007-01-06.
^ White, Erin (2005-05-22). "Ex-Tucsonans pioneer all-hurban radio" (PDF). Arizona Daily Star. Archived from the original (PDF) on 2006-10-28. Retrieved 2007-01-06.
^ Associated Press (2006-03-15). "Hispanic radio goes 'hurban'". Today.com. Retrieved 2007-01-06.

[peter-1] Associated Press (2005-08-09). "'Hurban' spreads across the States". St. Petersburg Times. Retrieved 2007-01-06.

[arizona-2] White, Erin (2005-05-22). "Ex-Tucsonans pioneer all-hurban radio" (PDF). Arizona Daily Star. Archived from the original (PDF) on 2006-10-28. Retrieved 2007-01-06.

[msnbc-3] Associated Press (2006-03-15). "Hispanic radio goes 'hurban'". Today.com. Retrieved 2007-01-06.

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