ITV1

ITV1
	Logo used since 2022
	Area covered since 2020
Country	United Kingdom
Broadcast area	England; Wales; Southern Scotland; Northern Ireland; Isle of Man; Channel Islands;
Network	ITV
Programming
Language(s)	English
Picture format	1080i/1080p HDTV; (downscaled to 576i for the SDTV feed)
Timeshift service	ITV1 +1
Ownership
Owner	ITV plc
Parent	ITV Broadcasting Limited
Sister channels	ITV2; ITV3; ITV4; ITVBe;
History
Launched	28 October 2002 (unified ITV1 branding)
Replaced	ITV Anglia; ITV Border; ITV Central; ITV Channel Television; ITV Granada; ITV London; ITV Meridian; ITV Tyne Tees; ITV Wales & West; ITV Westcountry; ITV Yorkshire (all on 28 October 2002); UTV (adopted ITV continuity April 2020)
Former names	ITV (2013–2022)
Links
Website	itv.com
Availability
Terrestrial
Freeview	Channel 3 (SD); Channel 35 (+1); Channel 103 (HD);
Streaming media
ITVX	Watch live (ITV London, UK only)
Sky Go	Watch live (UK only)
Virgin TV Go	Watch live (ITV London, ITV regions only) ; Watch live (+1) (UK only)

ITV1 (formerly known as ITV) is a British free-to-air public broadcast television channel^[b] owned and operated by the British media company ITV plc. It provides the Channel 3 public broadcast service across all of the United Kingdom except for the central and northern areas of Scotland where STV provides the service.

ITV1 as a consistent national channel (with dedicated slots for regional news and other regional programmes) evolved out of the old ITV network – a federation of separately owned regional companies which had significantly different local schedules and branding. During the 1990s, the differences between the schedules in each region gradually reduced – partly through the consolidation of ownership and partly through the standardisation in the volume and scheduling of regional programmes.

In 2002, a major change of appearance occurred when all ITV regions in England and Wales adopted national continuity. Regional logos vanished and regional names were mentioned only before regional programmes. Effectively this left ITV1 in England and Wales looking like a national channel with slots for regional opt-outs – like BBC One or France 3 – rather than a group of independent regional broadcasters sharing programmes.

The unification was consolidated in 2004 when Granada plc acquired Carlton Communications to form ITV plc. By then, the two companies had acquired all the regional Channel 3 companies in England and Wales. ITV plc later acquired Channel Television in the Channel Islands and UTV in Northern Ireland.

ITV1 is today the biggest and most popular commercial television channel in the United Kingdom. ITV1, and its predecessor regional channels, have contended with BBC One for the status of the UK's most watched television channel since the 1950s. However, in line with other terrestrial channels, ITV1's audience share has fallen as a result of availability of multi-channel television, and more recently streaming services, in the UK.
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