ITV Digital

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ITV Digital plc

Logo used from 2001 to 2002
Formerly	ONdigital plc, British Digital Broadcasting plc
Company type	Joint venture
Industry	Media
Founded	15 January 1997; 27 years ago (1997-01-15) as British Digital Broadcasting
Defunct	18 October 2002; 21 years ago (2002-10-18) as ITV Digital
Fate	Bankruptcy, liquidation
Successor	Freeview (terrestrial broadcaster) Top Up TV (pay TV service)
Headquarters	Marco Polo House, Battersea, London , United Kingdom
Products	Pay TV services and programming
Owner	Carlton Communications Granada
Footnotes / references [1]

ITV Digital was a British digital terrestrial television broadcaster which launched a pay-TV service on the world's first digital terrestrial television network. Its main shareholders were Carlton Communications plc and Granada plc, owners of multiple licences of the ITV network. Starting as ONdigital in 1998, the service was rebranded as ITV Digital in July 2001.

Low audience figures, piracy issues and an ultimately unaffordable multi-million pound deal with the Football League led to the broadcaster suffering large losses, and it entered administration in March 2002. Pay television services ceased permanently on 1 May of that year, but carriage of the remaining free-to-air channels such as BBC One and Channel 4 continued. In October, ITV Digital’s former terrestrial multiplexes were taken over by Crown Castle and the BBC to create the Freeview free-to-air service.