In Soviet Georgia was the name of an 1970s advertising campaign used by Dannon yogurt in the United States to make the argument that eating the product would make one healthier. The campaign was lucrative for Dannon, allowing it to make profits after years of losses.[1] The campaign ran from October 1976[2][3] to 1978 in U.S. television and print advertisements. Unique in that it was the first American TV commercial to be produced in the then Soviet Republic of Georgia (now the independent nation of Georgia), the commercial won numerous advertising plaudits.[4]
- ^ Feature article: How consumer insight makes or breaks a new brand - Customer loyalty, customer retention, and customer relationship marketing daily news and information - free, unbiased news for the marketing executive or researcher Archived 2006-03-28 at the Wayback Machine
- ^ Juan Metzger, 79, is Dead; He Put the Fruit in Yogurt
- ^ Sloane, Leonard (16 August 1976). "Dannon Visits a Soviet Village". The New York Times. Archived from the original on 23 April 2018. Retrieved 21 January 2024.
- ^ Acidophilus Archived 2010-02-22 at the Wayback Machine
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