Individualistic culture

Individualistic cultures are characterized by individualism, which is the prioritization or emphasis of the individual over the entire group. In individualistic cultures, people are motivated by their own preference and viewpoints. Individualistic cultures focus on abstract thinking, privacy, self-dependence, uniqueness, and personal goals.^[1] The term individualistic culture was first used in the 1980s by Dutch social psychologist Geert Hofstede to describe countries and cultures that are not collectivist; Hofstede created the term individualistic culture when he created a measurement for the five dimensions of cultural values.^[2]

People in individualistic cultures see each other as loosely connected and have a diverse population of different races, ethnicities, languages, and cultures. Individuals gain the most happiness from three key factors: personal satisfaction, internal happiness, and family satisfaction.^[3] People living in individualistic cultures use direct communication, low-power distance communication, self-expression of emotions, and a variety of conflict resolution strategies.

There has been a global increase in individualism in the recent years and individualistic culture is on the rise in many countries around the world due to wealth and urbanization.^[4][5] Highly individualistic countries are often Western countries, like Australia, Canada, Germany, the Netherlands, and the United States.^[6][7]