Infiniti

Infiniti
Company type	Division
Industry	Automotive
Founded	November 8, 1989
Headquarters	Nishi-ku, Yokohama
Area served	Americas; China; Middle East; Taiwan; International markets;
Key people	Bill Bruce; (Founding General Manager); Craig Keeys; (Group Vice President Infiniti Americas)
Products	Luxury vehicles; Performance vehicles
Services	Automotive financing
Parent	Nissan
Website	infiniti.com

Infiniti (インフィニティ, IPA: [iɰ̃ɸiniti]) (stylized as INFINITI)^[2] is the luxury vehicle division of the Japanese automaker Nissan, marketing having begun on November 8, 1989, in North America. The marketing network for Infiniti vehicles included dealers in over 50 countries in the 2010s.^[3] As of 2020, there were 25 markets served by new car dealers, primarily North America, China, Taiwan, and the Middle East.

According to Nissan, the Infiniti logo is a stylized representation a road extending to the horizon — and of Mount Fuji, reflecting its Japanese origins.^[4]

^ "Infiniti's Founder, Bill Bruce, Dies at 70". Infiniti. 31 May 2013. Retrieved 9 November 2021.
^ "INFINITI | Luxury SUVs, Crossovers, Sedans, and Coupes". Infiniti. Retrieved 2023-03-18.
^ "About Us - Infiniti Media Website". infinitipress.eu. Archived from the original on 2017-04-23. Retrieved 2017-05-09.
^ Widmar, Aaron (June 2, 2015), "Behind the Badge: Is the Infiniti Emblem a Road or a Mountain?", The News Wheel

[1] "Infiniti's Founder, Bill Bruce, Dies at 70". Infiniti. 31 May 2013. Retrieved 9 November 2021.

[2] "INFINITI | Luxury SUVs, Crossovers, Sedans, and Coupes". Infiniti. Retrieved 2023-03-18.

[3] "About Us - Infiniti Media Website". infinitipress.eu. Archived from the original on 2017-04-23. Retrieved 2017-05-09.

[4] Widmar, Aaron (June 2, 2015), "Behind the Badge: Is the Infiniti Emblem a Road or a Mountain?", The News Wheel

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