Instacart

Maplebear Inc.
Trade name	Instacart
Company type	Public
Traded as	Nasdaq: CART; Russell 1000 component;
Industry	Retail
Founded	June 2012
Founders	Apoorva Mehta; Max Mullen; Brandon Leonardo;
Headquarters	50 Beale Street; San Francisco, California, U.S.
Area served	United States and Canada
Key people	Fidji Simo (CEO)
Services	Grocery delivery
Revenue	US$3.04 billion (2023)
Operating income	US$−2.1 billion (2023)
Net income	US$−1.6 billion (2023)
Total assets	US$4.73 billion (2023)
Total equity	US$3.75 billion (2023)
Owners	Sequoia Capital (18%); D1 Capital Partners (13%); Apoorva Mehta (10%);
Number of employees	3,380 (2023)
Subsidiaries	Caper AI
Website	www.instacart.com; www.instacart.ca
	Footnotes / references;

Maplebear Inc.,^[2] doing business as Instacart, is an American delivery company based in San Francisco that operates a grocery delivery and pick-up service in the United States and Canada accessible via a website and mobile app.^[4] It allows customers to order groceries from participating retailers with the shopping being done by a personal shopper.^[5] The company also provides alcohol delivery in states and provinces where it is allowed. It has partnerships with 1,400 retail banners comprising 80,000 stores. In 2022, it fulfilled 262.6 million orders with a total transaction value of $28.8 billion and an average transaction value of $110.^[2]

^ Sorvino, Chloe (July 8, 2021). "Instacart Taps Facebook Executive As CEO, Names Founder Apoorva Mehta To Executive Chairman". Forbes.
^ ^a ^b ^c "Maplebear Inc. Form S-1". U.S. Securities and Exchange Commission. August 25, 2023.
^ "2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. March 5, 2024.
^ Captain, Sean (April 11, 2019). "Instacart offers drivers more flexibility on when and what they deliver". Fast Company.
^ "How Instacart Works, What It Costs, And What You Should Know About Using It for Grocery Delivery". The Kitchn.

[1] Sorvino, Chloe (July 8, 2021). "Instacart Taps Facebook Executive As CEO, Names Founder Apoorva Mehta To Executive Chairman". Forbes.

[S1-2] "Maplebear Inc. Form S-1". U.S. Securities and Exchange Commission. August 25, 2023.

[AR2023-3] "2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. March 5, 2024.

[4] Captain, Sean (April 11, 2019). "Instacart offers drivers more flexibility on when and what they deliver". Fast Company.

[5] "How Instacart Works, What It Costs, And What You Should Know About Using It for Grocery Delivery". The Kitchn.

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