Jihadism and hip hop

While many Islamist jihadists view hip-hop negatively due to its Western origins^{[citation needed]}, there have also been examples of hip-hop songs with pro-jihadist lyrics, and of jihadists embracing hip-hop and gangsta culture as a way of attracting Westerners to join their organizations. The phenomenon is sometimes known as "Jihad Cool" and includes music, clothing, magazine, videos and other media.^{[citation needed]}