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Joanna Hoffman | |
|---|---|
| Born | Joanna Karine Hoffman July 27, 1955 |
| Alma mater | MIT University of Chicago |
| Known for | Member of both the original Macintosh team and NeXT team |
| Spouse | Alain Rossmann |
| Children | 2 |
| Parent(s) | Jerzy Hoffman Marlena Nazarian |
Joanna Karine Hoffman (born July 27, 1955)[1] is a Polish-American marketing executive. She was one of the original members of both the Apple Macintosh team and the NeXT team.[2][3]
At the time she began at Apple Computer, the Mac was "still a research project".[4] Her position "constituted the entire Macintosh marketing team for the first year and a half of the project",[5][4] which included Product Marketing collaboration on the Mac product design itself. She also wrote the "first draft of the Macintosh User Interface Guidelines".[4] Hoffman would eventually run the International Marketing Team which brought the Mac to Europe and Asia.[4]
- ^ Joanna Hoffman public record accessed 11-7-2015
- ^ Isaacson, Walter. Steve Jobs. Simon & Schuster. p. ebook.
- ^ Patton, Phil (1989-08-06). "Steve Jobs: Out for Revenge". New York Times. Retrieved 2015-09-07.
- ^ a b c d Cite error: The named reference
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