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Discipline | Marketing |
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Language | English |
Edited by | Shrihari Sridhar[1] |
Publication details | |
History | 1936-present |
Publisher | American Marketing Association (United States) |
Frequency | Bimonthly |
9.43[2] (2019) | |
Standard abbreviations | |
ISO 4 | J. Mark. |
Indexing | |
CODEN | JMKTAK |
ISSN | 0022-2429 (print) 1547-7185 (web) |
LCCN | 38024264 |
OCLC no. | 1782320 |
Links | |
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the Journal of Business (1928).[3]
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