Journal of Marketing Research

*Journal of Marketing Research*
Discipline	Marketing
Language	English
Edited by	Sachin Gupta (academic)
Publication details
History	1964-present
Publisher	American Marketing Association (United States)
Frequency	Bimonthly
Impact factor	5.000 (2020)
Standard abbreviations;
ISO 4	J. Mark. Res.
Indexing;
CODEN	JMKRAE
ISSN	0022-2437 (print); 1547-7193 (web);
LCCN	68004962
OCLC no.	1783303
Links
	Journal homepage; Online access; Online archive;

Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research.^[1]^[2]^[3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000.^[4] The founding editor was Robert Ferber.

^ Churchill, Gilbert A.; Perreault, William D. (1982). ""JMR" Editorial Policies and Philosophy". Journal of Marketing Research. 19 (3): 283–287. doi:10.2307/3151562. JSTOR 3151562.
^ Huber, Joel; Kamakura, Wagner; Mela, Carl F. (2014). "A topical history of JMR". Journal of Marketing Research. 51 (1): 84–91. doi:10.1509/jmr.51.1.02. S2CID 49959699.
^ Rajdeep Grewal (2017) Journal of Marketing Research: Looking Forward. Journal of Marketing Research: February 2017, Vol. 54, No. 1, pp. 1-4.
^ "Journal of Marketing Research". 2020 Journal Citation Reports. Web of Science (Social Sciences ed.). Clarivate Analytics. 2021.