Julio and Marisol

*Julio and Marisol*
	First two frames of Episode I
Agency	Conill
Client	New York City Department of Health
Market	New York City
Language	Spanish / English
Media	Print
Title	La Decision / Decision
Product	AIDS education (public service);
Release date(s)	1989–1997

Julio and Marisol was a bilingual (English/Spanish) public-service advertising campaign that ran in the New York City Subway, promoting condom use to prevent AIDS. The well-known catchphrase was a line from the first installment, in which Marisol sobs, "I love you, but not enough to die for you".^[1]

The campaign has been described as "one part steamy soap opera, one part language instruction, and two parts AIDS education service",^[1] and as a "HIV melodrama".^[2] With action covering just a few days, the story was told at a rate of about one episode per year from 1989 to 1997.

^ ^a ^b Cite error: The named reference Sober Focus was invoked but never defined (see the help page).
^ Cite error: The named reference :0 was invoked but never defined (see the help page).

[Sober_Focus-1] Cite error: The named reference Sober Focus was invoked but never defined (see the help page).

[:0-2] Cite error: The named reference :0 was invoked but never defined (see the help page).

[1]

[2]