 | This article needs additional citations for verification. (November 2016) |
| Company type | Subsidiary |
|---|---|
| Industry | Marketing |
| Founded | February 2009; |
| Headquarters | Quezon City, Philippines |
Key people | Unknown [1] |
| Services | Market Research Consultancy |
| Parent | Kantar Group |
| Website | kantarmedia |
Kantar Media Research Philippines (formerly known as Kantar/TNS Philippines, popularly called Kantar Media Philippines or simply Kantar Media), is a market research firm in the Philippines specializing in broadcast media. Kantar Media is responsible for audience measurement of television ratings for the entire Philippines. Kantar Media's main television partner is ABS-CBN .
As of 2015, Kantar Media uses a nationwide panel size of 2,610 urban and rural households, with a respondent base of 7,000 individuals that represent one hundred percent (100%) of the total Philippine TV viewing population.[2][3]
The panel reports on 7 sectors namely National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao. Suburbs consists of 4 provinces namely Bulacan, Cavite, Laguna, and Rizal.
- ^ "Our Network". Kantar Media. Archived from the original on September 23, 2015.
- ^ Dumlao, Doris (February 6, 2013). "It's ABS-CBN's turn to claim lead in audience". Philippine Daily Inquirer. Retrieved April 10, 2013.
- ^ "In the age of smart phones and social media, Kantar Media study shows TV remains king in the Philippines". Kantar Group. March 2, 2017.
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