Kellogg's

Kellanova
FormerlyKellogg Company
Company typePublic
IndustryFood processing
FoundedFebruary 19, 1906 (1906-02-19) (as Battle Creek Toasted Corn Flake Company) in
Battle Creek, Michigan, U.S.
FounderWill Keith Kellogg
Headquarters
Chicago, Illinois
,
US
Area served
Worldwide
Key people
Steven Cahillane (chairman & CEO)
Products
Brands
RevenueIncrease US$13.1 billion (2023)
Increase US$1.51 billion (2023)
Decrease US$951 million (2023)
Total assetsDecrease US$15.6 billion (2023)
Total equityDecrease US$3.37 billion (2023)
Owners
Number of employees
c. 23,000 (2023)
Websitekellanova.com
Footnotes / references
[1][2]
Kellogg's brand logo used by both Kellanova and WK Kellogg Co, formerly used as a corporate logo until 2023
Former Kellogg's Café, Union Square (Manhattan)

Kellanova (formerly known as the Kellogg Company) is an American multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellogg's produces and markets convenience foods and snack foods, including crackers and toaster pastries, cereal, and markets their products by several well-known brands including the Kellogg's brand itself, Rice Krispies Treats, Pringles, Eggo, and Cheez-It, along with cereal internationally such as Corn Flakes, Rice Krispies, Frosties and Coco Pops.

Kellogg's products are manufactured and marketed in over 180 countries.[3] Kellanova's largest factory is at Trafford Park in Trafford, Greater Manchester, United Kingdom, which is also the location of its UK headquarters.[4] Other corporate office locations outside of Chicago include Battle Creek, Dublin (European Headquarters), Shanghai, and Querétaro City, Mexico.[5] Kellogg's held a Royal Warrant from Queen Elizabeth II until her death in 2022.[6]

Kellogg's was split into two companies on October 2, 2023, with WK Kellogg Co owning the North American cereal division, and the existing company being rebranded to Kellanova, owning snack brands such as Pop-Tarts and Pringles alongside the international cereal division. The purpose of the split was to separate the faster growing convenience food, and international cereal products market, from the slower growth North American cereal market. "Kellogg's" itself became a brand name of both companies.

  1. ^ Kellanova 2023 Annual Report (Form 10-K). SEC.gov (Report). U.S. Securities and Exchange Commission. February 20, 2024. Retrieved February 21, 2024.
  2. ^ "Proxy Statement". March 2, 2023. Retrieved February 21, 2024.
  3. ^ "Kellogg Company Fact Sheet (PDF)" (PDF). filecache.drivetheweb.com. KelloggCompany. Archived from the original (PDF) on April 25, 2014. Retrieved April 24, 2014.
  4. ^ "Global brand, local values". Manchester Evening News. May 27, 2008. Archived from the original on July 19, 2012. Retrieved August 3, 2011.
  5. ^ "Our Locations". kelloggcareers.com. Archived from the original on May 28, 2018. Retrieved May 27, 2018.
  6. ^ "Kellogg Marketing & Sales Co (UK) Ltd". royalwarrant.org. Royal Warrant Holders Association. Archived from the original on January 28, 2018. Retrieved January 28, 2018.

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