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List of Epic Games Store giveaways

Epic Games Store logo

The Epic Games Store (EGS) employs a customer acquisition strategy involving time-limited free distribution of commercial games.[1] During promotional periods, users can claim permanent digital licenses for selected titles at no cost. After the promotion concludes, the games revert to their standard pricing.[2]

This program was introduced on December 7, 2018, a day after EGS was launched. Subnautica was the first game offered, followed by Super Meat Boy two weeks later. Epic Games announced the company would give away a new game every two weeks for the entire duration of 2019.[1] In May 2019 Epic Games doubled the frequency of giveaways, offering a new free game every week.[3][4] In December 2019, as part of a winter sale, Epic Games gave away 16 games, most of them were available for 24 hours.[5] Similar promotions have continued in following years.[6][7][8]

According to Tim Sweeney, Epic Games' founder and CEO, all promotional activities are coordinated with game developers, who receive a fixed monetary compensation regardless of the number of copies distributed.[9] Documents disclosed during the Epic Games v. Apple legal proceedings revealed that the distribution of 38 games from December 2018 to September 2019 incurred a cost of $11.6 million for the company. This initiative resulted in attracting 1.3 million new users to the service, with 7% of these users subsequently making at least one purchase.[9][10] At that moment the most expensive campaign was the giveaway of Batman trilogy—Epic Games paid $1.5 million to give away Arkham Asylum, Arkham City and Arkham Knight. The second and third most expensive campaigns were Subnautica ($1.4 million) and Mutant Year Zero ($1 million) respectively. The fee for indie games was significantly lower, e.g. the developers of Super Meat Boy got the compensation of $50,000.[9] Eurogamer's analysis revealed substantial variations in promotion efficiency: Mutant Year Zero's giveaway cost $5.05 per new customer, while Super Meat Boy's promotion cost Epic Games $0.52 per person attracted.[11]

By May 2020, Epic Games had given away 108 games. According to PCGamesN, Epic Games gave away $2,140 worth of games, excluding discounts and regional prices.[12] In May 2020 Total War Saga: Troy was released in Epic Games Store for free for 24 hours; about 7.5 million people claimed the game during this period, exceeding the developer's expectations.[13] By August 2021, the most successful campaigns were Grand Theft Auto V (7 million new accounts), Civilization VI (2.5 million), and Subnautica (less than a million).[14] The high demand during the GTA V giveaway caused server disruptions, rendering the service unavailable for eight hours.[15] According to Epic Games, in 2022 the company gave away 99 games with total worth of $2,240; during this period clients claimed about 700,000,000 free copies.[16]

  1. ^ a b Christopher Grant (December 7, 2018). "Epic Games Store will offer 'a free game every two weeks' — how does that stack up?". Polygon. Archived from the original on December 19, 2021. Retrieved December 18, 2021.
  2. ^ Dominic Tarason (December 14, 2018). "Subnautica being given away free on the Epic Games Store". Rock Paper Shotgun. Archived from the original on December 19, 2021. Retrieved December 18, 2021.
  3. ^ Cite error: The named reference rime dualshockers was invoked but never defined (see the help page).
  4. ^ Andy Chalk (June 11, 2019). "Epic Games Store extends weekly game giveaways to the end of the year". PC Gamer. Archived from the original on February 3, 2022. Retrieved February 3, 2022.
  5. ^ Михаил Шевкун (December 31, 2019). "В Epic Games Store началась новогодняя распродажа с 16 бесплатными играми!". Igromania (in Russian). Archived from the original on December 19, 2021. Retrieved December 18, 2021.
  6. ^ Владимир Макаров, Михаил Шевкун (December 17, 2020). "В Epic Games Store началась раздача 15 игр и новогодняя распродажа". Igromania (in Russian). Archived from the original on December 19, 2021. Retrieved December 18, 2021.
  7. ^ Михаил Шевкун (December 9, 2021). "Каждый день по бесплатной игре: в Epic Games Store раздадут 14 игр". Championat.com (in Russian). Archived from the original on December 19, 2021. Retrieved December 18, 2021.
  8. ^ Борис Пилецкий (December 15, 2022). "Epic Games Store бесплатно раздаст 15 игр. Начинается новогодняя распродажа с купонами на скидку". iXBT.games (in Russian). Archived from the original on December 15, 2022. Retrieved December 15, 2022.
  9. ^ a b c Jon Porter (April 4, 2021). "Epic spent at least $11.6 million on free games and gained 5 million new users in return". The Verge. Archived from the original on December 19, 2021. Retrieved December 18, 2021.
  10. ^ Michael McWhertor, Owen S. Good (March 4, 2021). "Here's what Epic Games Store paid for those 'free' games". Polygon. Archived from the original on December 19, 2021. Retrieved December 18, 2021.
  11. ^ Wesley Yin-Poole (April 4, 2021). "Document reveals how much Epic paid for each free game on its store up to Sep 2019". Eurogamer. Archived from the original on December 19, 2021. Retrieved December 18, 2021.
  12. ^ Ian Boudreau (April 18, 2020). "The Epic Games Store has given away more than $2K in free games since launch". PCGamesN. Archived from the original on April 10, 2022. Retrieved December 18, 2021.
  13. ^ Антон Самитов (August 14, 2020). "За время раздачи A Total War Saga: Troy в EGS игру забрали 7,5 миллиона человек". DTF (in Russian). Archived from the original on December 19, 2021. Retrieved December 18, 2021.
  14. ^ Klamath (August 21, 2021). "Epic Games Store получил 7 млн новых пользователей во время раздачи GTA V". overclockers.ua (in Russian). Archived from the original on December 19, 2021. Retrieved December 18, 2021.
  15. ^ Jay Peters (April 14, 2020). "The Epic Games Store was down for hours as everyone tried to get GTA V for free". The Verge. Archived from the original on December 19, 2021. Retrieved December 18, 2021.
  16. ^ Granger (March 9, 2023). "Итоги 2022 года в Epic Games Store: 230 миллионов пользователей и 99 бесплатных игр на сумму 2240 долларов". DTF (in Russian). Archived from the original on March 9, 2023. Retrieved March 9, 2023.

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