 Logo | |
| Original author(s) | |
|---|---|
| Developer(s) | |
| Initial release | iOS July 24, 2016 Android September 12, 2016 |
| Final release | August 2, 2018
|
| Preview release | May 2016
|
| Operating system | |
| Successor | TikTok |
| Type | Live streaming |
| License | Proprietary software with terms of use |
Live.ly (pronounced "Lively", stylized as live.ly) was a social media live-streaming service headquartered in Shanghai, with an American office in San Francisco, California. The app was launched in July 2016 by Musical.ly during VidCon.[1] On the platform, users streamed live videos for others to watch.[2] Viewers had the ability to send chat messages that the live streamer receives and reads in real time. Additionally, users also had the option to send virtual gifts, which translate into real-life currency for the live streamer.[3] Users could also live-stream to their main Musical.ly account.
In 2016, Live.ly had over 40 million active users on the platform.[4]
ByteDance Ltd. acquired Musical.ly Inc. on November 10, 2017, and merged it into TikTok on August 2, 2018. The merger with TikTok led to the shutdown of Live.ly in June 2018.[5][6]
- ^ Cite error: The named reference
AndrewWallenstein2016was invoked but never defined (see the help page). - ^ Roof, Katie (27 May 2016). "Musical.ly launches live.ly for live streaming". TechCrunch. Retrieved 4 May 2024.
- ^ Perez, Sarah (13 June 2018). "Musical.ly kills its standalone live-streaming app Live.ly". TechCrunch. Retrieved 4 May 2024.
- ^ Spangler, Todd (13 June 2018). "Musical.ly Shuts Down Live.ly, Will Merge Live-Streaming Into Main App". Variety (magazine). Retrieved 4 May 2024.
- ^ Kundu, Kishalaya (August 2, 2018). "Musical.ly App To Be Shut Down, Users Will Be Migrated to TikTok". Beebom. Archived from the original on October 5, 2019. Retrieved May 30, 2019.
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