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| Platform(s) | Web; iPhone/iPod Touch, Android, Roku, Boxee Box |
|---|---|
| Pricing model | 30-day subscription |
| Availability | United States, Australia |
| Website | mog |
MOG was a paid subscription online music service and blog network, where subscribers could listen to and read about music. Subscribers could play tracks available in its catalog on a variety of digital devices, including computers, handheld devices, Sonos systems and television. MOG also allowed users to access aggregated editorial content from music blogs,[1] user posts, and in-house editors.
MOG was founded by David Hyman, formerly CEO of Gracenote, SVP of Marketing at MTV Interactive, and Director of Ad Sales for Addicted to Noise.[2] It was privately held and headquartered in Berkeley, CA. The company raised capital from a variety of sources, including Balderton Capital, Menlo Ventures, Simon Equity, Universal Music Group, and Sony Music.[3] Music producer Rick Rubin was a member of MOG's board of directors.[4]
After purchasing MOG in 2012, Beats Electronics in January 2014 announced that the MOG service would shut down in the United States on 15 April 2014. This date was first indefinitely postponed,[5] but then it was shut down on 31 May 2014.[6] Its successor system, Beats Music, launched in the United States on 21 January 2014[7] and then was in turn acquired by Apple Inc. in May 2014.
- ^ Jason Kincaid 21 May 2010 (21 May 2010). "MOG's Music Network Gaining Fast on Competitors, Still Has A Ways To Go". Techcrunch.com. Retrieved 7 June 2011.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ "MOG Executive Team & Board". Mog.com. Archived from the original on 21 June 2011. Retrieved 7 June 2011.
- ^ "About MOG". Mog.com. Archived from the original on 9 June 2011. Retrieved 7 June 2011.
- ^ "Rick Rubin goes digital, joins MOG board | Technology | Los Angeles Times". Latimesblogs.latimes.com. 12 August 2008. Retrieved 7 June 2011.
- ^ "What happens to the MOG service and subscribers? – Beats Music Support". Archived from the original on 3 April 2014. Retrieved 16 April 2014.
- ^ "MOG streaming music service shut down". June 2014.
- ^ Mike Snider (21 January 2014). "Beats Music sets shutdown date for MOG music service". USA TODAY. Retrieved 21 January 2014.
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