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MTV

This article is about the flagship American cable channel. For other uses, see MTV (disambiguation).
"Music Television" redirects here. For the genre, see Music television.

MTV
Logo since February 5, 2021, paying homage to the original 1981 logo
TypeMusic channel (formerly)
Entertainment
CountryUnited States
Broadcast areaUnited States
Canada
HeadquartersOne Astor Plaza, 1515 Broadway, Times Square, Manhattan, New York, NY
Programming
Language(s)
  • English
  • Spanish (via SAP audio track)
Picture format1080p HDTV
Timeshift serviceMTV East (New York City)
MTV West (Los Angeles)
Ownership
OwnerParamount Media Networks (Paramount Global)
ParentMTV Entertainment Group
Key peopleChris McCarthy (President/CEO, MTV Entertainment Group)
Sister channels
List
History
LaunchedAugust 1, 1981 (1981-08-01)
Founder
Former names
  • MTV: Music Television (1981–2010)[1]
Links
Websitemtv.com
Availability
Streaming media
Affiliated Streaming ServiceParamount+
PhiloInternet Protocol television
HuluInternet Protocol television
Service(s)Hulu + Live TV, YouTube TV, FuboTV, Philo

MTV (originally an initialism of Music Television) is an American cable television channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on August 1, 1981, the channel originally aired music videos and related programming as guided by television personalities known as video jockeys (VJs).[2] MTV soon began establishing its presence overseas, eventually gaining a massive cult following and becoming one of the major factors in cable programming's rise to fame, leading American corporations to dominate the television economy in the 1990s.[3][4]

In the years since its inception, the channel significantly toned down its focus on music in favor of original reality programming for teenagers and young adults. As of November 2023, MTV is available to approximately 67,000,000 pay television households in the United States, down from its 2011 peak of 99,000,000 households.[5]

  1. ^ "MTV drops 'Music Television' from the network logo". Los Angeles Times. February 8, 2010. Archived from the original on January 31, 2020. Retrieved June 21, 2012.
  2. ^ "CNN – MTV changed the music industry on August 1, 1981 – July 31, 1998". Archived from the original on May 8, 2019. Retrieved May 13, 2010.
  3. ^ Jennings, Peter; Brewster, Todd (November 1998). The Century (1st ed.). New York: Doubleday. p. 551. ISBN 0-385-48327-9.
  4. ^ Cite error: The named reference :1 was invoked but never defined (see the help page).
  5. ^ "U.S. cable network households (universe), 1990 – 2023". wrestlenomics.com. May 14, 2024. Archived from the original on December 31, 2023. Retrieved July 28, 2019.

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