MTV Video Music Brazil

MTV Video Music Brazil
Awarded forBest in music, pop culture and online culture
CountryBrazil
Presented byMTV Brasil
First awarded1995
Last awarded2012 (18 editions)
Websitehttp://vmb.mtv.uol.com.br/ Edit this on Wikidata

The MTV Video Music Brazil awards (originally Video Music Awards Brazil), more commonly known as VMB, were MTV Brasil's annual award ceremony, established in 1995. MTV viewers picked the winners for most categories since 2001.

Unlike in the MTV Video Music Awards, the most important category at the MTV Video Music Brazil was the Viewer's Choice, not the Video of the Year; both of these categories merged in 2005. In 2007, the awards have faced a major rebranding, with several categories extinguished (most notably the specific genre divisions) and even the trophies' design changed. From that year, the awards began to focus more on artists rather than music videos and the most important category became the Artist of the Year. However, the Video of the Year award continued to exist.

In 2013, due to the closure of MTV Brasil's operations, the ceremony was cancelled. In 2014, the second Brazilian version of MTV considered reviving the awards, but the plans were eventually discontinued in order to priorize MTV's international awards, such as the Video Music Awards and the Europe Music Awards.[1] In 2018, MTV started to produce Millennial Awards Brazil as an award focused on Brazilian pop culture, being considered in some ways a successor to the VMB.

  1. ^ "Confira detalhes da programação da nova MTV, que vai ao ar a partir desta terça". Gaúcha ZH. 1 October 2013. Retrieved 19 August 2021.

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