Machinima, Inc.

Machinima, Inc.
Company type	Subsidiary
Industry	Entertainment
Founded	January 2000
Founder	Hugh Hancock
Defunct	February 1, 2019
Fate	Merger with Fullscreen
Successor	Inside Gaming brand now owned by Rooster Teeth; Fullscreen, LLC; Library:; Warner Bros.
Headquarters	Los Angeles, California, U.S.
Key people	Russell Arons (General Manager)
Parent	WarnerMedia; (2016–2019)
Website	machinima.com

Machinima, Inc. was an American independent multiplatform online entertainment network owned by WarnerMedia. The company was founded in January 2000 by Hugh Hancock and was headquartered in Los Angeles, California.^[2]

It originated as a hub for its namesake, machinima, which uses and manipulates video-game technology to create animation,^[3] as well as featuring articles on machinima and content about film and technology. The website initially helped to bring attention to machinima as an art form and to encourage productions based on game engines other than those of id Software's first-person shooter computer game series Quake.^[4] Over time, the website's focus shifted to general entertainment programming centered around video game culture, comic books and fandom.

In 2016, the company was acquired by Warner Bros. Digital Networks. In turn, Warner Media was acquired by AT&T in 2018. That December, the company would be re-organized into Otter Media and eventually subsumed by its multi-channel network Fullscreen. In January 2019, Machinima abruptly discontinued their YouTube channels, with their videos set to private.^[5] In February 2019, Machinima officially ceased operations.^[6]^[7]

^ "Warner Bros. names game veteran Russell Arons as Machinima boss". VentureBeat. March 18, 2017. Archived from the original on January 10, 2021. Retrieved December 19, 2017.
^ "Machinima Breaks One Billion Monthly Video Views". Los Angeles: Machinima. December 5, 2011. Archived from the original on October 29, 2013. Retrieved February 16, 2013.
^ DVorkin, Lewis (May 25, 2011). "Who's Doing It Right? How Machinima.com Got 70 Million Viewers on YouTube". Forbes. Archived from the original on March 17, 2013. Retrieved February 8, 2013.
^ Marino, 12–13
^ Cite error: The named reference :0 was invoked but never defined (see the help page).
^ Cite error: The named reference :1 was invoked but never defined (see the help page).
^ O'Connor, Alice (February 4, 2019). "Machinima video network shuts down, laying off 81 employees". Rock, Paper, Shotgun. Archived from the original on January 21, 2022. Retrieved May 22, 2022.

[1] "Warner Bros. names game veteran Russell Arons as Machinima boss". VentureBeat. March 18, 2017. Archived from the original on January 10, 2021. Retrieved December 19, 2017.

[2] "Machinima Breaks One Billion Monthly Video Views". Los Angeles: Machinima. December 5, 2011. Archived from the original on October 29, 2013. Retrieved February 16, 2013.

[Forbes-3] DVorkin, Lewis (May 25, 2011). "Who's Doing It Right? How Machinima.com Got 70 Million Viewers on YouTube". Forbes. Archived from the original on March 17, 2013. Retrieved February 8, 2013.

[Marino_12-13-4] Marino, 12–13

[:0-5] Cite error: The named reference :0 was invoked but never defined (see the help page).

[:1-6] Cite error: The named reference :1 was invoked but never defined (see the help page).

[:2-7] O'Connor, Alice (February 4, 2019). "Machinima video network shuts down, laying off 81 employees". Rock, Paper, Shotgun. Archived from the original on January 21, 2022. Retrieved May 22, 2022.

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