Made in Italy

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Made in Italy is a merchandise mark indicating that a product is all planned, manufactured and packed in Italy,^[1] especially concerning the design, fashion, food, manufacturing, craftsmanship, and engineering industries.

According to a market study by Statista in Made-In-Country-Index (MICI) 2017, and published by Forbes on 27/03/2017, Made in Italy today ranks 7th in terms of reputation among consumers worldwide. KPMG, surveyed in 2012 Made in Italy as the third brand in the world in terms of notoriety after Coca-Cola and Visa.^[2]