Maxim's MX is a Hong Kong chain of Hong Kong-style fast-food restaurants and serves as the flagship fast-food brand of Maxim’s Caterers Limited. Before its rebranding, it operated under the name "Maxim’s Fast Food" for its local fast-food business. Its sub-brands include Sen-ryo Express, Maxim's food², can.teen and Deli-O, both managed by m.a.x. concepts. Its main competitors in the market are Fairwood and Café de Coral.
Maxim’s fast-food division and institutional catering division are currently managed under the same administration. The institutional catering division primarily provides meal services for businesses, universities, hospitals, and theme parks.
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