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![]() Sri Pentas in Bandar Utama, the headquarters of Media Prima. | |
Formerly | Profitune Berhad (2001–2002) |
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Company type | Public limited company |
MYX: 4502 | |
ISIN | MYL4502OO000 |
Industry | |
Founded |
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Headquarters | The New Straits Times Press Balai Berita, Bangsar, Kuala Lumpur, Malaysia Radio and Television Sri Pentas, Petaling Jaya, Selangor, Malaysia |
Key people |
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Revenue | ![]() |
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Owner |
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Number of employees | 5,384 (December 2022) |
Divisions | • Television: TV3, NTV7, 8TV, TV9, Wow Shop • Radio: Eight FM, Kool 101, Fly FM, Hot FM, Molek FM • Other divisions: Audio+, The New Straits Times Press, Primeworks Studios, Big Tree, REV Media Group, Tonton |
Website | www |
Media Prima Berhad (doing business as Media Prima and stylized in lowercase title), also abbreviated as MPB, is a Malaysian media company based in Petaling Jaya, Selangor.[2][3][4] It is the largest media and entertainment conglomerate in Malaysia with business interests in television, print, radio, out-of-home advertising, content creation and digital media. Media Prima employs over 5,000 staffs in total, of whom approximately 1,300 are in private-sector broadcasting. The company forms half of the mass media duopoly in the country along with Astro.[5]
Originally established in 2001 as Profitune Berhad, the present-day company was formed and renamed to the present name in 2002[6] and began operations a year later after the demerger of Malaysian Resources Corporation Berhad's (MRCB) media assets. The company operates four television channels — TV3, NTV7, 8TV and TV9 and also five radio stations – Kool 101, Fly FM, Eight FM, Hot FM and Molek FM. Media Prima is also the owner of the New Straits Times Press, Malaysia's largest newspaper publisher with three national news brands – the New Straits Times, Berita Harian and Harian Metro.
Primeworks Studios, Media Prima's commercial subsidiary, responsible in produces, distributes and sells Media Prima TV networks' programs as well as helps to generate funding for content provision and also distributes TV3's online news service, Buletin TV3. The company currently ranks third in Malaysia in digital reach following the 2017 acquisition of REV Asia Holdings, one of Southeast Asia's leading digital media groups.[7] In 2018, Media Prima became the number one choice for mobile content ahead of Google and Facebook.[8]
There are two relatively large integrated media investment groups that carry out commercial broadcasting, i.e. Media Prima Berhad (MPB) and ASTRO All Asia Networks Plc (ASTRO). Both media groups compete for a relatively small but growing domestic market and both have ventured into the international market for broadcasting and entertainment.
The SC also approved the application for exemption from the obligation to undertake a mandatory offer on the remaining voting shares in The New Straits Times Press (M) Bhd by Media Prima Bhd (formerly known as Profitune Bhd).
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