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Mega Brands

Mega Brands Inc.
FormerlyRitvik Holdings (1967–2002)
Mega Bloks Inc. (2002–2006)
Company typeSubsidiary
IndustryToys
Stationery and crafts
Founded1967 (1967)
FoundersVictor and Rita Bertrand
HeadquartersMontreal, Quebec, Canada
Key people
Marc Bertrand (CEO)
Vic Bertrand (CIO)[1]
Products
  • construction toys
  • message boards
  • activity kits
  • art materials
  • school supplies
  • writing instruments
  • wood products
  • puzzles
Brands
  • Board Dudes
  • Locker Dudes
  • Mega Bloks
  • Mega Construx
  • Mega Puzzles
  • RoseArt
  • Write Dudes
Revenue$1.08 billion (Est. FY 2020) Increase[2]
Number of employees
1,700 (2018)[3]
ParentMattel (2014–present)
Websitemegabrands.com

Mega Brands Inc. (formerly Mega Bloks Inc. and Ritvik Holdings) is a Canadian children's toy company that is currently a wholly owned subsidiary of Mattel. Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, and Board Dudes. The company distributes a wide range of construction toys, puzzles, and craft-based products.

In 2016, Mega Brands' Bloks was second in worldwide sales (11%) of toy construction building sets.[4]

  1. ^ Cite error: The named reference mgz was invoked but never defined (see the help page).
  2. ^ Company profile dnb.com Archived 2020-07-21 at the Wayback Machine
  3. ^ "Company Overview of MEGA Brands Inc". Bloomberg. Retrieved 22 June 2018.
  4. ^ Kell, John (April 19, 2017). "How Mattel Is Challenging Lego's Building Brick Dominance". Fortune. Archived from the original on September 13, 2018. Retrieved September 12, 2018.

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