Moneybomb

Moneybomb (alternatively money bomb, money-bomb, or fundraising bomb) is a neologism coined in 2007 to describe a grassroots fundraising effort over a brief fixed time period,^[1] usually to support a candidate for election by dramatically increasing, concentrating, and publicizing fundraising activity during a specific hour or day. The term was coined by Trevor Lyman to describe a massive coordinated online donation drive on behalf of presidential candidate Ron Paul, in which context the San Jose Mercury News described a moneybomb as being "a one-day fundraising frenzy".^[2] The effort combines traditional and Internet-based fundraising appeals focusing especially on viral advertising through online vehicles such as YouTube, Twitter, and online forums. In the case of lesser-known candidates it is also intended to generate significant free mass media coverage the candidate would otherwise not receive. Moneybombs have been used for grassroots fundraising and viral activism over the Internet by several 2008 presidential candidates in the United States.^[3][4][5] It emerged as an important grassroots tool leading up to the 2010 midterm elections and 2012 presidential election in the United States.^[6]