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Monster Energy

Monster Energy
500 ml can of Monster Energy as sold in China
TypeEnergy drink
ManufacturerMonster Beverage Corporation
Country of origin United States
Region of originCorona, California
IntroducedApril 18, 2002 (2002-04-18)[1][2]
VariantsSee Varieties
Websitewww.monsterenergy.com Edit this at Wikidata

Monster Energy is an energy drink that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002.[1] As of 2022, Monster Energy had a 30.1% share of the American energy drink market,[3] the second-highest after Red Bull.

As of July 2019, there were 34 different drinks under the Monster brand in North America, including its core Monster Energy line, Java Monster, Zero Ultra, Juice, Maxx, Hydro, HydroSport, Extra Strength, Dragon Tea, Muscle, Import, and Rehab.[4]

Monster Energy is known for their sponsorship and support for extreme sports events, such as Bellator MMA, Ultimate Fighting Championship, ONE Championship, MotoGP, BMX, motocross, Motorcycle speedway, skateboarding, snowboarding and the Monster Energy NASCAR Cup Series (2017–19). Monster currently sponsors the FIA World Rallycross Championship, the Invictus Games Foundation, rally driver Oliver Solberg, two of Dreyer & Reinbold Racing's Nitro Rallycross drivers, the PBR: Unleash the Beast Professional Bull Riders tour, the bag of golfer Tiger Woods, F1 team McLaren as well as the helmets of the Mercedes AMG Petronas F1 drivers. The company also has a strong presence in the music industry, promoting a number of bands and artists around the world in the Monster Energy Outbreak Tour, like Fetty Wap,[5] Iggy Azalea,[6] 21 Savage,[7] Asking Alexandria, Anthrax,[8] Strange Music, The Word Alive, Machine Gun Kelly,[9] Suicidal Tendencies, Maximum the Hormone, Korn, Poppy,[10] Papa Roach, and Five Finger Death Punch.[11]

  1. ^ a b "What's Hot: Hansen Natural". Businessweek.com. June 5, 2005. Archived from the original on June 25, 2012. Retrieved November 4, 2013.
  2. ^ "MONSTER ENERGY Trademark Information". Trademarkia. Retrieved February 25, 2022.
  3. ^ "U.S. energy drink market share 2022". Statista. Retrieved May 17, 2023.
  4. ^ Chakravarty, Sudeep (July 29, 2019). "Top Energy Drink Companies in the U.S." Market Research Reports.
  5. ^ "Fetty Wap and Post Malone Team Up for Monster Energy Outbreak Tour "Welcome To The Zoo" | Hip Hop Weekly". Hiphopweekly.com. Archived from the original on June 30, 2016. Retrieved August 24, 2017.
  6. ^ "Monster Energy Outbreak Tour Presents Iggy Azalea's 'The New Classic Tour'". FlashWounds. February 26, 2014. Retrieved August 24, 2017.
  7. ^ "Monster Energy Outbreak Tour Presents 21 Savage's "Issa Tour"". Monsterenergy.com. Retrieved August 24, 2017.
  8. ^ "Anthrax". Archived from the original on January 15, 2023.
  9. ^ "Machine Gun Kelly". www.monsterenergy.com. Archived from the original on December 5, 2020. Retrieved January 13, 2022.
  10. ^ "Poppy". Monster Energy. Archived from the original on August 12, 2022. Retrieved September 26, 2021.
  11. ^ "Monster Energy and Idol Roc Announce Line-Up for Fourth Monster Energy Outbreak Tour featuring Headliner Kyle Welch". Highwiredaxe.com. Archived from the original on April 7, 2019. Retrieved March 21, 2014.

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