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Monster Energy

Monster Energy
553 ml can of Original Green Mega Monster Energy as sold in Germany
TypeEnergy drink
ManufacturerMonster Beverage Corporation
Country of origin United States
Region of originCorona, California
IntroducedApril 18, 2002 (2002-04-18)[1][2]
VariantsSee Varieties
Websitewww.monsterenergy.com Edit this at Wikidata

Monster Energy is a brand of energy drinks that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002.[1] In 2022, Monster Energy had a 30.1% share of the American energy drink market,[3] the second-highest after Red Bull.

As of April 2025, there are over 150 different flavors under the Monster brand worldwide, including its core Monster Energy line, Java Monster, Zero Ultra, Juice, Maxx, Hydro, HydroSport, Extra Strength, Dragon Tea, Muscle, Import, and Rehab.[4][5]

Monster Energy is known for their sponsorship and support for extreme sports events, such as Ultimate Fighting Championship, ONE Championship, MotoGP, BMX, motocross, Motorcycle speedway, skateboarding, snowboarding and the Monster Energy NASCAR Cup Series (2017–19). Monster currently sponsors the FIA World Rallycross Championship, the Invictus Games Foundation, rally driver Oliver Solberg, two of Dreyer & Reinbold Racing's Nitro Rallycross drivers, the PBR: Unleash the Beast Professional Bull Riders tour, the bag of golfer Tiger Woods, F1 team McLaren as well as the helmets of the Mercedes AMG Petronas F1 drivers. The company also promotes a number of bands and artists, such as Fetty Wap,[6] Iggy Azalea,[7] 21 Savage,[8] Asking Alexandria, Anthrax,[9] Strange Music, The Word Alive, Machine Gun Kelly,[10] Suicidal Tendencies, Maximum the Hormone, Korn, Poppy,[11] Papa Roach, and Five Finger Death Punch.[12]

  1. ^ a b "What's Hot: Hansen Natural". Businessweek.com. June 5, 2005. Archived from the original on June 25, 2012. Retrieved November 4, 2013.
  2. ^ "MONSTER ENERGY Trademark Information". Trademarkia. Archived from the original on February 25, 2022. Retrieved February 25, 2022.
  3. ^ "U.S. energy drink market share 2022". Statista. Archived from the original on May 17, 2023. Retrieved May 17, 2023.
  4. ^ Chakravarty, Sudeep (July 29, 2019). "Top Energy Drink Companies in the U.S." Market Research Reports. Archived from the original on November 5, 2020. Retrieved September 24, 2020.
  5. ^ "MONSTER ENERGY (159 Flavors) Reviewed & Explained". Energy Drink Mania. Retrieved April 24, 2025.
  6. ^ "Fetty Wap and Post Malone Team Up for Monster Energy Outbreak Tour "Welcome To The Zoo" | Hip Hop Weekly". Hiphopweekly.com. Archived from the original on June 30, 2016. Retrieved August 24, 2017.
  7. ^ "Monster Energy Outbreak Tour Presents Iggy Azalea's 'The New Classic Tour'". FlashWounds. February 26, 2014. Archived from the original on August 25, 2017. Retrieved August 24, 2017.
  8. ^ "Monster Energy Outbreak Tour Presents 21 Savage's "Issa Tour"". Monsterenergy.com. Archived from the original on August 25, 2017. Retrieved August 24, 2017.
  9. ^ "Anthrax". Archived from the original on January 15, 2023.
  10. ^ "Machine Gun Kelly". www.monsterenergy.com. Archived from the original on December 5, 2020. Retrieved January 13, 2022.
  11. ^ "Poppy". Monster Energy. Archived from the original on August 12, 2022. Retrieved September 26, 2021.
  12. ^ "Monster Energy and Idol Roc Announce Line-Up for Fourth Monster Energy Outbreak Tour featuring Headliner Kyle Welch". Highwiredaxe.com. Archived from the original on April 7, 2019. Retrieved March 21, 2014.

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