Motivational intensity

Motivational intensity is defined as the strength of the tendency to either approach a positive situation or event or to move away from a negative situation or event.^[1]

^ Harmon-Jones, E.; Gable, P. A.; Price, T. F. (2013). "Does negative affect always narrow and positive affect always broaden the mind? Considering the influence of motivational intensity on cognitive scope". Current Directions in Psychological Science. 22 (4): 301–307. doi:10.1177/0963721413481353. S2CID 145683703.

[HJ2013-1] Harmon-Jones, E.; Gable, P. A.; Price, T. F. (2013). "Does negative affect always narrow and positive affect always broaden the mind? Considering the influence of motivational intensity on cognitive scope". Current Directions in Psychological Science. 22 (4): 301–307. doi:10.1177/0963721413481353. S2CID 145683703.

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