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 Plastic bottle of Mountain Dew as sold in the Philippines | |
| Type | Citrus soft drink |
|---|---|
| Manufacturer | PepsiCo |
| Country of origin | United States |
| Introduced | 1940 |
| Related products | |
| Website | mountaindew |
Mountain Dew, stylized as Mtn Dew in some countries, is a soft drink brand, produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth[1] in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia.[2] William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961.[3] In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.[4]
Between the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets. Diet Mountain Dew was introduced in 1988,[5] followed by Mountain Dew Red, which was introduced and discontinued in 1988.[6] In 2001, a cherry-flavored variant called Code Red debuted. Expansions of the product line have continued to this day, including specialty offerings, limited time productions, region-specific and retailer-specific flavors of Mountain Dew.
Production was extended to the United Kingdom in 1996,[7] but was phased out in 1998. A similarly named but different-tasting product, with a recipe more similar to the original American product[8] has been sold in the U.K. under the name "Mountain Dew Energy" since 2010 and in Ireland since the spring of 2011. As of 2017, Mountain Dew represented a 6.6% share of the carbonated soft drinks market in the U.S.[9] Its competition includes the Coca-Cola Company's Mello Yello and Surge, and Keurig Dr Pepper's Sun Drop; Mountain Dew accounted for 80% of citrus soft drinks sold within the U.S. in 2010.[10][clarification needed]
- ^ Mason, Doug (16 September 2007). "Drinking in History". Knoxville News Sentinel. Archived from the original on 10 October 2014.
- ^ Maddry, Larry (6 August 1994). "Reprinted Article: Soft drink finally gets its Dew from small Virginia town". Virginian Pilot. Norfolk, VA. Archived from the original on 5 February 2016. Retrieved 23 December 2014.
- ^ Elledge, Glenna (27 July 1994). "Reprinted Article: Town of Marion recognizes 'Home of Mountain Dew". Smyth County News. Marion, VA. Archived from the original on 5 February 2016. Retrieved 23 December 2014 – via Michael "Fred" Fredericks's Web Site.
- ^ Collins, Glenn (16 December 1996). "Coca-Cola, in Direct Attack on Pepsi, to Introduce Challenger to Mountain Dew". The New York Times. Archived from the original on 20 July 2011.
- ^ Smith, Andrew (2006). Encyclopedia of junk food and fast food. Westport, Conn: Greenwood Press. p. 188. ISBN 0-313-33527-3. Archived from the original on 16 May 2016.
- ^ Cite error: The named reference
dewhistbookwas invoked but never defined (see the help page). - ^ Archives, L. A. Times (11 February 1996). "Pepsi Pours Mountain Dew in Britain's 'Gulpable Gap'". Los Angeles Times.
- ^ "Mountain Dew - Q & A's". www.mountaindew.co.uk. Archived from the original on 1 January 2020. Retrieved 1 January 2020.
- ^ "Market share of the Mountain Dew brand in the United States from 2004 to 2017". Statista. 26 March 2019. Archived from the original on 26 March 2019.
- ^ "Branded Entertainment Could Boost PepsiCo". Seeking Alpha. 23 June 2010. Archived from the original on 25 August 2010.
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