 | |
| Manufacturer | The Coca-Cola Company[1] |
|---|---|
| Country of origin | United States |
| Region of origin | New England |
| Introduced | 1876 |
| Discontinued | Moxie Cherry Cola, Moxie Cream Soda, Moxie Orange Cream, Ted's Root Beer, Moxie Energy, Moxie Energy Citrus, Moxie Energy Explosion, Moxie Energy Thunder, Olde New England Seltzer, Moxie Blue Cream |
| Color | Caramel |
| Variants | Diet Moxie |
| Website | drinkmoxie |
Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food"[2] and was produced in Lowell, Massachusetts.[3] The sweet soda is similar to root beer, but with a bitter aftertaste.[4] It is flavored with gentian root extract, an extremely bitter substance commonly used in herbal medicine.
Moxie was designated the official soft drink of Maine on May 10, 2005.[5] It continues to be regionally popular today, particularly in New England states.[6] It was previously produced by the Moxie Beverage Company of Bedford, New Hampshire, until Moxie was purchased by The Coca-Cola Company in 2018.[7]
The name has become the word "moxie" in American English, a noun meaning energy, determination, and spunk.[8]
- ^ "Moxie - Official Site: Privacy Policy". Moxie Beverage Company. June 23, 2011.
- ^ Cite error: The named reference
pendergrastwas invoked but never defined (see the help page). - ^ "Moxie". Lowell.com. Archived from the original on June 5, 2010.
- ^ Waugh, Danielle (August 29, 2018). "Maine Split on Coca-Cola's Acquisition of Moxie". NBC10 Boston. Retrieved January 26, 2019.
- ^ Office of the Revisor of Statutes (2005). "Title 1, Section 224 of General Provisions: Seal, Motto, Emblems and Flags". State House of Maine. Retrieved December 7, 2014.
- ^ Whittle, Patrick (August 28, 2018). "Coca-Cola acquires Moxie, a soda brand that is beloved in Maine". USA Today. Retrieved January 26, 2019.
- ^ Moffat, Anne Riley (August 28, 2018). "Coke Inks Deal to Buy Moxie, the Official Soft Drink of Maine". Bloomberg.
- ^ "Definition of MOXIE". www.merriam-webster.com. Retrieved September 13, 2022.
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