MrBeast Lab

MrBeast Lab
Type	Collectable minifigures
Invented by	Jimmy Donaldson (MrBeast)
Company	Moose Toys
Availability	July 25, 2024–present
Features	MrBeast icon
	Official website

MrBeast Lab is a toy line of collectable minifigures created by Youtuber Jimmy Donaldson, better known as MrBeast. After partnering in January 2024, the minifigures are produced by the Australian toy manufacturer Moose Toys.

The toys, many of which resembling the MrBeast channel icon, launched to the public during San Diego Comic-Con on July 25, 2024, and became one of the largest brand activations in the event's history. Despite this, the product's launch was not announced on any of Donaldson's social media platforms for a number of days following, unlike Donaldson's sweets company Feastables had done one year prior. The unusually quiet launch was attributed to a number of allegations against Donaldson and long-time channel collaborators including Ava Kris Tyson, which had surfaced right before the product's scheduled release. Because of these allegations, the launch was negatively reported on by a number of news agencies.

Some months after many of the controversies surrounding MrBeast had passed, the toy line began to become more popular, and began to receive its first positive reviews by a number of publications; including the American lifestyle magazine Good Housekeeping and the Canadian bi-monthly magazine Today's Parent before the Christmas season. Further successes, including winning two awards at the Circana Global Toy Industry Performance Awards and briefly topping Amazon's toy sales in February 2025, led to a partnership with Stoopid Buddy Stoodios being organized to produce an animated series of shorts about the toys, scheduled to premiere in the fall of 2025.