My Aim Is True | ||||
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![]() Original monochrome cover. Later editions are in colour. | ||||
Studio album by | ||||
Released | 22 July 1977 | |||
Recorded | 1976–1977 | |||
Studio | Pathway (London) | |||
Genre | ||||
Length | 32:56 | |||
Label | ||||
Producer | Nick Lowe | |||
Elvis Costello chronology | ||||
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Singles from My Aim Is True | ||||
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My Aim Is True is the debut studio album by the English singer-songwriter Elvis Costello, originally released in the United Kingdom on 22 July 1977 through Stiff Records. Produced by Stiff artist and musician Nick Lowe, the album was recorded from late 1976 to early 1977 over six four-hour studio sessions at Pathway Studios in Islington, London. The backing band was the California-based country rock act Clover, who were uncredited on the original release due to contractual difficulties. At the time performing as D.P. Costello, Costello changed his name to Elvis after Elvis Presley at the suggestion of the label, and adjusted his image to match the rising punk rock movement.
Musically, My Aim Is True is influenced by a wide variety of genres, from punk, new wave and British pub rock to elements of 1950s rock and roll, R&B and rockabilly. The more downbeat lyrics are motivated by revenge and guilt, reflecting topics from relationship struggles to politically charged situations and misogynistic characters. The original monochrome cover art, showing Costello in a pigeon-toed stance, was later colourised for reissues.
The album was preceded by three singles, all of which failed to chart. By June 1977, Costello formed a new permanent backing band, the Attractions, to better match his new image and commenced live performances with them for the rest of the year. In August, My Aim Is True reached number 14 in the UK. The American version, released in November 1977 through Columbia Records, added Costello's newest single "Watching the Detectives." By then the biggest-selling import album in U.S. history, it reached number 32.
On release, My Aim Is True was met with critical acclaim, with many praising Costello's musicianship and songwriting; it appeared on several year-end lists. In later decades, commentators consider it one of Costello's finest works, one of the best debut albums in music history and has appeared on numerous best-of lists. The album was reissued in 1993 and 2001, both of which featured extensive liner notes written by Costello, and in 2007 as a deluxe edition.
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