My Little Pony (2003 toyline)

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My Little Pony
Logo from the "Generation 3.5" era (used until mid-2010, but still used in some countries as of 2011)
Original work	Toys
Years	2003–2009
Films and television
Direct-to-video	Animated films and shorts Once Upon a My Little Pony Time
Theatrical presentations
Musical(s)	My Little Pony Live: The World's Biggest Tea Party (2006—2008)
Games
Video game(s)	My Little Pony Crystal Princess: The Runaway Rainbow (2006) My Little Pony: Pinkie Pie's Party (2008)
Miscellaneous
Toy(s)	My Little Pony

American toy company Hasbro launched the third incarnation of My Little Pony toyline and media franchise in 2003. The revamped line of dolls was targeted to a younger audience than the previous lines.^[1] This particular era is often unofficially referred to as "Generation Three" or "G3" by collectors. Until the generation's end in 2009, there have been at least two minor revamps. A series of direct-to-video animated films (mostly produced by SD Entertainment) accompanied the line-up.