My Little Pony (2010 toyline)

My Little Pony
My Little Pony
	Logo used since 2016
Original work	Toys
Owner	Hasbro
Years	2010–2021
Print publications
Comics	IDW Publishing My Little Pony: Friendship Is Magic My Little Pony: Micro Series My Little Pony: Friends Forever My Little Pony: Legends of Magic special issues Shogakukan My Little Pony: Friendship Is Magic by Akira Himekawa Seven Seas Entertainment My Little Pony: The Manga – A Day in the Life of Equestria
Films and television
Film(s)	My Little Pony: The Movie (2017)
Animated series	My Little Pony: Friendship Is Magic (2010–2019); My Little Pony: Stop Motion Shorts (2020); My Little Pony: Pony Life (2020–2021);
Television special(s)	My Little Pony: Best Gift Ever (2018); My Little Pony: Rainbow Roadtrip (2019);
Games
Video game(s)	Gameloft My Little Pony: Friendship Is Magic (2012) Outright Games My Little Pony: A Maretime Bay Adventure (2022)
Miscellaneous
Toy(s)	My Little Pony
Spin-off franchise	My Little Pony: Equestria Girls
Official website
	mylittlepony.hasbro.com/en-us

American toy company Hasbro launched the fourth incarnation of My Little Pony toyline and media franchise in 2010. This generation is not given any name by Hasbro, but some of later releases of toys are labeled with the subtitle "Friendship Is Magic" (originally given to the namesake 2010 television series). It is unofficially referred to the "Fourth Generation", "Generation Four" or "G4" by collectors.

Outside toys, My Little Pony: Friendship Is Magic (an animated television series commissioned by Hasbro Studios) has served as a flagship media from 2010 until 2019; additionally, one animated feature film (My Little Pony: The Movie) and two television specials (Best Gift Ever and Rainbow Roadtrip) were produced during the period.

In late 2019, Hasbro have revamped the appearance of pony characters. The new toys with renewed, caricatured appearance were released in November 2019. It was followed by the animated series, My Little Pony: Pony Life, in 2020.^[1] Another stop-motion animated webseries, My Little Pony: Stop Motion Shorts, was released in January 2020.

The toys and media produced during this incarnation take place in the fictional location named Equestria, a society inhabited by three kinds of ponies (earth ponies, unicorns and pegasi) and other species, with winged unicorns – named "alicorns" in later releases despite the word's origin – having royal status.

With the success of the Friendship Is Magic television series, it also generated a dedicated fandom. The line grossed over US$650 million in retail sales in 2013,^[2] and $1 billion annually in retail sales in 2014,^[3]^[4] and 2015.^[5] This particular era has an anthropomorphic spin-off, subtitled Equestria Girls.

^ Cite error: The named reference AnimMag-19NOV13-PonyLife was invoked but never defined (see the help page).
^ Lisanti, Tony (May 1, 2014). "The Top 150 Global Licensors". Global License!. Retrieved May 19, 2015.
^ "Hasbro 2015 Investor Update at Toy Fair". February 13, 2015. Archived from the original on May 23, 2015. Retrieved May 19, 2015.
^ "Hasbro 2014 Annual Report". February 26, 2015. p. 6. Retrieved December 2, 2019.
^ Lisanti, Tony (May 2016). "The Top 150 Global Licensors". License! Global. The My Little Pony brand drives over $1.2 billion in retail sales

[AnimMag-19NOV13-PonyLife-1] Cite error: The named reference AnimMag-19NOV13-PonyLife was invoked but never defined (see the help page).

[2] Lisanti, Tony (May 1, 2014). "The Top 150 Global Licensors". Global License!. Retrieved May 19, 2015.

[3] "Hasbro 2015 Investor Update at Toy Fair". February 13, 2015. Archived from the original on May 23, 2015. Retrieved May 19, 2015.

[4] "Hasbro 2014 Annual Report". February 26, 2015. p. 6. Retrieved December 2, 2019.

[5] Lisanti, Tony (May 2016). "The Top 150 Global Licensors". License! Global. The My Little Pony brand drives over $1.2 billion in retail sales

[1]

[2]

[3]

[4]

[5]