My Trigger

"My Trigger"
Single by Miike Snow
from the album iii
Released	9 September 2016 (2016-09-09)
Genre	Electropop indie pop
Length	3:12
Label	Jackalope Atlantic
Songwriter(s)	Christian Karlsson Pontus Winnberg Andrew Wyatt James Yancey Dennis Thomas George Brown Robert Mickens Robert "Kool" Bell Ronald Bell Robert Westfield Claydes Charles Smith
Producer(s)	Miike Snow
Miike Snow singles chronology
"Genghis Khan" (2015) "My Trigger" (2016) "The Heart of Me" (2016)

"My Trigger" is a song performed by Swedish indie pop band Miike Snow from their third studio album, iii (2016). Written and produced by the band, the song contains elements from J Dilla's "The Diff'rence" (2006), which samples "Fruitman" (1974) by Kool & the Gang. The writers of both compositions obtained writing credit. "My Trigger" is an electropop and indie pop song, the lyrics of which speak of spending a weekend with a stripper. Lead singer Andrew Wyatt also revealed that it comments on the sex industry in the United States. The song was released on 9 September 2016, through Jackalope and Atlantic as the third single from iii.

Critical response to "My Trigger" was generally positive; the majority of critics applauded its pop sound and production, although some felt it lacked depth. The single became the band's second entry on the American Alternative Songs chart, peaking at number 37. The accompanying music video was directed by Ninian Doff and depicts a dramatization of the 1962 Cuban Missile Crisis where John F. Kennedy and Nikita Khrushchev express doubts about pushing a button to start a nuclear war. The video received positive reviews as critics praised its choreography and entertainment value.