New normal

A new normal is a state to which an economy, society, etc. settles following a crisis, when this differs from the situation that prevailed prior to the start of the crisis (the "old normal").[1] The term has been employed retroactively in relation to World War I, the September 11 attacks, the financial crisis of 2007–2008, the aftermath of the Great Recession, the COVID-19 pandemic and other events.[2]

  1. ^ https://www.thelancet.com/journals/lanmic/article/PIIS2666-5247(20)30151-8/fulltext
  2. ^ "There's nothing new about the 'new normal' - and here's why". World Economic Forum. 5 June 2020. Retrieved 26 September 2020.

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