Not one inch was Israeli Prime Minister Menachem Begin's campaign pledge in 1977 to not return an inch of territory without a peace agreement. By 1983, the phrase became the policy of Israeli Prime Minister Yitzhak Shamir, and it took on a different meaning: the phrase meant that Israel would not cede any territory or land as a part of any compromise. The slogan has been in continuous use in Israel since 1977.
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