Now (Sky)

This article is missing information about operations in Germany (Wow) and Italy (Now), and former operation in Austria (Sky Ticket). Please expand the article to include this information. Further details may exist on the talk page. (April 2020)

Now

Other names	Now TV (2012–2021)
Original author(s)	Sky Group
Developer(s)	Sky Group Xfinity
Initial release	17 July 2012; 11 years ago (2012-07-17)
Available in	English (United Kingdom, Ireland, and United States) German (Germany (as WOW, formerly as Sky Online and Sky Ticket), Austria (as SkyX) and Switzerland) Italian (Italy)
Website	nowtv.com (UK) nowtv.com/ie (Ireland) wowtv.de (Germany) nowtv.it (Italy) xfinity.com/nowtv (U.S.)

Now (formerly Now TV and often stylised as NOW) is a subscription over-the-top streaming television service operated by British satellite television provider Sky Group and American cable provider Xfinity. Launched in the United Kingdom in 2012, the service is also available in Ireland, Italy, Germany (as WOW, formerly as Sky Online and Sky Ticket), Austria (as SkyX), Switzerland and the United States (as part of its parent company Comcast's Xfinity unit).

Now offers both live streaming and video-on-demand without a contract. The service offers "passes" for various types of content, for a monthly fee on a pay-as-you-go basis. Differing passes offer films, sports and entertainment from Sky such as material from Sky Atlantic and Sky Cinema, and from British and American licensed third parties such as Fox Broadcasting Company.^[1] The service is available to consumers through retail Roku-based Now TV digital media players (in both set-top box and HDMI dongle form factors) as well as via an app on computers, various mobile devices, some game consoles and set-top boxes. It is separate from and not viewable through the Sky Go Internet service, or via Sky's digital satellite television service Sky Q.