Nyenrode Business University

Nyenrode Business Universiteit

Nyenrode Business Universiteit
Motto in English	A reward for life
Type	Private business school
Established	1946
Rector	Prof. dr. Koen Becking (1969)
Location	Breukelen, Netherlands 52°09′40″N 5°00′22″E / 52.161°N 5.006°E / 52.161; 5.006
Colours	Yellow and red    [1]
Website	www.nyenrode.nl

Nyenrode Business Universiteit (abbreviated as NBU; Dutch: Nyenrode Business Universiteit) is a Dutch business university and the only private higher education institution that has the university status in the Netherlands. Founded in 1946, it is located on a large estate in the town of Breukelen, between Amsterdam and Utrecht. The educational institution is named after the castle where the course is located: Nijenrode Castle [nl]. Nyenrode was founded under the name of the Netherlands Training Institute for Abroad (NOIB in Dutch) by renowned private Dutch companies, including KLM, Shell, Unilever, Philips, and AkzoNobel, with the objective 'For Business, By Business'. The establishment was the result of an idea from KLM director Albert Plesman.