Olaf the Peacock

Olaf the Peacock or Olaf Hoskuldsson (Old Norse: Óláfr "pái" Hǫskuldsson [ˈoːˌlɑːvz̠ ˈpʰɑːe ˈhɔˌskuldsˌson]; Modern Icelandic: Ólafur "pái" Höskuldsson [ˈouːˌlaːvʏr ˈpʰauːɪ ˈhœˌskʏl(t)sˌsɔːn]; c. 938–1006)^[1] was a merchant and chieftain of the early Icelandic Commonwealth, who was nicknamed "the Peacock" because of his proud bearing and magnificent wardrobe. He is a major character in the Laxdæla saga and is mentioned in a number of other Icelandic sources. The son of a slave woman, Olaf became one of the wealthiest landowners in Iceland and played a major role in its politics and society during the latter half of the tenth century. In addition to the Laxdæla Saga in which he takes a leading role, Olaf also is mentioned in Egils saga, Njáls saga, Gunnlaugs saga, Kormáks saga, Grettirs saga and the Landnámabók, among others.