Out-of-home advertising

The Osborne bull was originally placed as an outdoor advertisement for the Osborne Group to promote their Brandy de Jerez. The bull has become a national symbol of Spain.

Out-of-home (OOH) advertising, or outdoor advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.[1]

Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.

  1. ^ "Outdoor Media Formats". oaaa.org. Archived from the original on 2009-06-21. Retrieved 2009-07-17.

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