Page 3, or Page Three, is a British newspaper convention of publishing a large image of a topless female glamour model (known as a Page 3 girl) on the third page of mainstream red top tabloids. The Sun introduced the feature in November 1970, which boosted its readership and prompted competing tabloids—including The Daily Mirror, The Sunday People, and The Daily Star—to begin featuring topless models on their own third pages. Well-known Page 3 models included Linda Lusardi, Samantha Fox, Debee Ashby, Maria Whittaker, Katie Price, Keeley Hazell, and Jakki Degg.
Although Page 3's defenders portrayed it as a harmless British cultural tradition, the feature was controversial throughout its history, drawing criticism both from conservatives, who tended to view it as softcore pornography inappropriate for inclusion in national newspapers, and feminists, who argued that Page 3 objectified women's bodies, negatively affected girls' and women's body image, and perpetuated sexism. Some politicians, most notably Clare Short and Caroline Lucas, campaigned to have Page 3 images banned from newspapers, although other politicians, including Nick Clegg and Ed Vaizey, expressed concern that such a ban would compromise press freedom. The British government never enacted legislation against Page 3, although activists in 2012 launched the No More Page 3 campaign with the goal of persuading newspaper editors and owners to end the feature voluntarily.
In February 2013, Rupert Murdoch, owner of The Sun, suggested that Page 3 could become a "halfway house", featuring glamour photographs without showing nudity. In August of that year, The Sun's Republic of Ireland edition replaced topless Page 3 girls with clothed glamour models. The Sun's UK print editions followed suit in January 2015, discontinuing Page 3 after more than 44 years. The Sun's official Page 3 website ceased publishing new content in March 2017 and was taken offline the following year. In April 2019, The Daily Star became the last print daily to move to a clothed glamour format, ending the Page 3 convention in Britain's mainstream tabloid press. As of 2023, the only British tabloid still publishing topless models is the niche Sunday Sport.
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