Back حمى رقم بيبسي Arabic Number Fever German Pepsi Number Fever Spanish تب عدد پپسی Persian Pepsi Number Fever Finnish Pepsi Number Fever Portuguese Числовая лихорадка Russian Pepsi Sayı Ateşi Turkish Pepsi Number Fever Uzbek Pepsi Number Fever Vietnamese
 The logo for the sales promotion. | |
| Date | February – May 25, 1992 |
|---|---|
| Location | Philippines |
| Also known as | 349 incident |
| Type | Sales promotion likely as part of the Cola Wars |
| Outcome | Market share of Pepsi in the Philippines initially increased from 19.4% to 24.9%. Mistake in ₱1 million grand prize winning bottle cap distribution led to riots and deaths. |
| Deaths | 5 |
The Pepsi Number Fever,[1] also known as the 349 incident,[2] was a promotion held by PepsiCo in the Philippines in 1992, which led to riots[3] and the deaths of at least five people.[4]
- ^ Drogin, Bob (26 July 1993). "Pepsi-Cola Uncaps A Lottery Nightmare -- Bombings, Threats Follow Contest With Too Many Winners". Los Angeles Times. Archived from the original on 7 September 2015. Retrieved 9 October 2015.
- ^ "SC decides in finality on 'Pepsi 349' case". The Philippine Star. 26 June 2006. Archived from the original on 13 April 2019. Retrieved 13 June 2020.
- ^ Mickolus, Edward F.; Simmons, Susan L. (1997). Terrorism, 1992-1995: A Chronology of Events and a Selectively Annotated Bibliography. ABC-CLIO. p. 166. ISBN 978-0-313-30468-2. Archived from the original on 14 October 2023. Retrieved 21 June 2020.
- ^ Kernan, Sean (12 June 2020). "Pepsi's $32 Billion Typo Caused Deadly Riots". Medium. Archived from the original on 9 June 2020. Retrieved 13 June 2020.
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