Pet Rock

Pet Rock
	The Pet Rock "Pet Carrier", which doubled as its packaging
Type	Collectible toy
Inventor(s)	Gary Dahl
Country	USA
Availability	1975–
Materials	Rock

Pet Rock is a collectible toy made in 1975 by advertising executive Gary Dahl. They were rocks packaged in custom cardboard boxes^[1] complete with ventilation holes and straw bedding imitating a pet carrier.^[2] The fad lasted about six months, ending after a short increase in sales during the Christmas season of December 1975. Although by February 1976 they were discounted due to lower sales, Dahl sold over one million Pet Rocks for $4 each,^[1] and became a millionaire.^[3]^[4]^[5]

^ ^a ^b Cite error: The named reference LATobit was invoked but never defined (see the help page).
^ Cite error: The named reference bathroom was invoked but never defined (see the help page).
^ "Pet rock millionaire offers a new method to getting stoned". The Miami News. Associated Press. 1977-02-07. pp. 2A. Retrieved December 18, 2011.
^ "Between Pet Rock and a hard place". The Milwaukee Journal. 1988-11-15. pp. 2A. Retrieved December 18, 2011.
^ Olson, James Stuart (1999). Historical Dictionary of the 1970s. Greenwood Publishing Group. p. 284. ISBN 9780313305436.

[LATobit-1] Cite error: The named reference LATobit was invoked but never defined (see the help page).

[bathroom-2] Cite error: The named reference bathroom was invoked but never defined (see the help page).

[ap19770207-3] "Pet rock millionaire offers a new method to getting stoned". The Miami News. Associated Press. 1977-02-07. pp. 2A. Retrieved December 18, 2011.

[mj19881115-4] "Between Pet Rock and a hard place". The Milwaukee Journal. 1988-11-15. pp. 2A. Retrieved December 18, 2011.

[HD70-5] Olson, James Stuart (1999). Historical Dictionary of the 1970s. Greenwood Publishing Group. p. 284. ISBN 9780313305436.

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