Philippine animation

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Philippine animation, also known as Pinoy animation or Filipino animation, has a strong history of animation in Southeast Asia started in the mid-20th century. Pioneered in cartooning, the animation provided in media including films, television commercials and series, and video games.

It came out the very first animated short was the komiks illustrator and cartoonist Lauro "Larry" Alcala, the founding father of Philippine animation.^[1] The early years of Philippine animation were mainly commercial advertising in the mid-1950s and later reinvented as a medium and art form started in 1961. Painter Rodolfo Paras-Perez and cartoonists José Zabala-Santos and Francisco Reyes are considered the first pioneers of Philippine animation in mid-20th century.^[2]

Since the martial law under Ferdinand Marcos, the animation renewed recognition in media, thanks to the influence of first foray into animated feature film Tadhana, formed as a financial hub in outsourced animation labor to newcomers and aspiring animators for the United States and international countries as well as encourages originality in films, both feature-lengths and shorts, and television series, creating a new period known as the Golden Age of Philippine Animation.^[3][4] Geraldo "Geirry" A. Garccia, Severino "Nonoy" Marcelo, and Roxlee were among the second pioneers of Philippine animation in the midst of Marcos and post-Marcos era.^[5][6][7]

Upon producing Adarna: The Mythical Bird with critical and commercial failure in 1997 and its creation of a new period under Philippine New Wave, the status of major animated feature-lengths grew decline in the mid-2000s and early-2010s due to string of box-office bombs in animation attributed its dominance towards the box office hit for Philippine cinema that favored live-action romance and comedy films, it has been shifted to more independent and adult-oriented form without larger commercial release.