Pinkwashing (LGBT)

Anarcho-queer collective Mashpritzot hold a die-in protest against Israeli pinkwashing and the perceived homo-normative priorities of the LGBT support centre in Tel Aviv

Pinkwashing, also known as rainbow-washing,[1] is the strategy of deploying messages that are superficially sympathetic towards the LGBTQ community for ends having little or nothing to do with LGBTQ equality or inclusion,[2] including LGBT marketing.[3]

  1. ^ Rodríguez, Ashley (June 15, 2022). "What is Rainbow Washing? And Why You Should Prevent It During Pride Month". rockcontent.com. Archived from the original on June 22, 2023. Retrieved June 8, 2023.
  2. ^ Russell 2019, p. 182.
  3. ^ "Profit From Pride – Pinkwashing as Part of Modern Marketing". pressrelations Blog. August 27, 2020. Archived from the original on July 7, 2022. Retrieved May 12, 2022.

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